EL SEGUNDO, Calif., April 2, 2019 /PRNewswire/ — The world over 50 is aging like no generation before, but these entrepreneurs think we could be aging better, and they’ve launched Perennial, a company and its first product, to support those who don’t want to slow down like prior generations. Perennial’s co-founders, Brent Taylor and Sara Bonham, shared a frustration over the lack of innovation for the 50+ consumer, the desire to champion this forgotten demographic and create a world they want to age into. Both also believe in the endless possibilities of plants for health and sensory innovation.
Prior, Taylor co-founded plant-based innovator Beyond Meat®, pioneering meat made from plants. He left the company in 2016, recognizing that the burgeoning 50+ market was interested in plant-based and better-for-you products, but food innovation and tech in general, wasn’t marketed to, nor designed for them.
Bonham, a scientist, had broadened her expertise in manipulating plant inputs at IndieBio, the world’s largest biotech accelerator, where she perfected replicating the taste, texture and nutritional parity of dairy milk, an experience integral to Perennial’s preventative wellness formulation and digestibility.
Tackling Healthy Aging for a Growing Population
Every day 10,000 Americans turn 65. Globally, 8% of the population is over 65, and expected to grow 13%, or 1 billion, by 2030, according to the United Nations. This is the fastest growing consumer demographic, with spending power that will reach $15 trillion worldwide by 2020. The 50+ market accounts for 39% of all online purchases and interacts heavily online for food and drink purchases. Yet just 1% of global innovation and 10% of marketing dollars are targeted at this age group.
Perennial’s debut product is a clean, plant-based, nutrient packed, non-dairy beverage, utilizing a proprietary combination of fiber, vitamins and plant protein ‘cassettes,’ that targets healthy aging. It goes beyond the animal, with the same complete protein and nutrient levels as 2% dairy milk, with an emphasis on digestion, bone and brain health. It’s great to start your day, for a post-workout recharge, as a snack or smoothie addition.
The ready to drink beverage, with no lactose or cholesterol, is best consumed daily, and has no artificial colors, flavors or sweeteners, and is free of gluten, GMOs, and any animal products. Its satisfying nutty vanilla taste packs a lot of nutrient punch in its on-the-go 8oz serving size. With 11 essential vitamins and minerals, 3 grams of prebiotic fiber to enhance calcium absorption, and 32 mg of Omega-3 DHA, Perennial is just 140 calories. Order risk free at www.LivePerennial.com. A 12-pack is $34.99 plus shipping; 24 units is $69.99 with free shipping.
Perennial is funded by mission driven investors including Collaborative Fund, Powerplant Ventures, SOSV, and family offices in the US and Canada.