Lichtlin Joins Synzi to Lead Innovation Strategy in Post-Acute Care and Home Health
ST. PETERSBURG, Fla.–(BUSINESS WIRE)–#PDGM—Synzi, a leading virtual care company, has named Brian Lichtlin as Chief Technology Officer. Lichtlin brings over twenty years of healthcare technology experience, with development of cloud-based technologies for value-based care organizations.
“Brian joins Synzi at an exciting time as we accelerate our expansion into post-acute care and the home health space,” said Lee Horner, CEO at Synzi. “Brian understands our unique value proposition for home health care organizations and shares our vision for delivering innovative and impactful virtual care solutions that improve patient access, engagement, and outcomes.”
Prior to Synzi, Lichtlin was Chief Executive Officer of Advalent, Inc, a payer administrative platform company focused on payers transitioning from fee-for-service to fee-for-value, with emphasis on risk and quality programs. Prior to Advalent, Lichtlin was Chief Technology Officer of MDLIVE, Inc, one of the largest telemedicine companies serving more than 32 million lives across payers, self-insured employers and health systems. Lichtlin started his career in healthcare by founding MedAppz, an electronic health record and practice management software company that was acquired by Sage Healthcare (now Greenway Health) in 2011.
“By developing easy-to-use virtual care solutions, Synzi has truly defined a new opportunity for home health agencies to deliver better care to their patients,” said Lichtlin. “I look forward to introducing new ways to improve the patient experience through better communication.”
A dynamic healthcare innovator, Lichtlin is focused on understanding client challenges and providing solutions to meet their strategic objectives. Lichtlin will leverage his unique insights and expertise to continue delivering award-winning technology in the virtual care space.
Synzi is a virtual care communication platform which enables home health agencies to use HIPAA-compliant secure messaging, text, email, and video for clinician-to-clinician and clinician-to-patient communications. The company’s award-winning communication platform leverages everyday devices such as smartphones, tablets and laptops to help healthcare organizations provide leading-edge, cost-contained, patient-centric care. With Synzi, agencies facilitate virtual visits with patients and deliver condition-specific messaging. Bidirectional communication functionality also enables patients to access an agency’s clinicians on-demand, receive the care they need, and lower the risk of rehospitalization. Synzi helps agencies achieve better outcomes overall.
Synzi offers a patient program management framework that combines video, email and secure messaging communication modalities for healthcare organizations to address specific patient needs easily, efficiently, and seamlessly. Synzi uses a sophisticated platform and configurable framework which automates and optimizes workflows across multiple modalities. This creates more valuable connections and more effective care, while bringing convenience and peace of mind to patients. The company helps enable better performance for healthcare organizations, better access for patients, and better outcomes for all.
Vice President of Marketing, Synzi